Announcing a New Store
and Online
Donation and Sponsorship
SMVA Trust is Pleased to Announce a Totally Redesigned Online Store!

We’ve changed our look, we’ve added new features, and we invite you to come see the difference at The Amma Store.
It’s not just our look that’s changed. We’ve added samples of all CD songs and excerpts from all books, and we’ve also expanded our selection of photographs. In the near future, we’ll also be greatly increasing our offering of murtis and malas.
As always, the online bookstore is your source for all of Amma’s books and CDs, many of which are not available on Tour. Now that all CD songs can be sampled, we invite you to come, explore, and immerse yourself in an ocean of divine music.
In the future, we plan to add more and more unique spiritual items that will help all devotees put our beloved Amma’s precious teachings into practice. We’ll also feature periodic articles explaining how to enrich one’s spiritual life through the use or worship of such holy items.
When you purchase from Amma’s bookstore, not only do you enrich your own spiritual life, you also help to better the lives of countless people in rural South India.
Bookstore proceeds go towards Amma’s humanitarian projects, including her free hospital and tribal school. What better way could there be to help others while helping yourself?
US Homas and Guru Purnima Can Now be Sponsored Online
As part of our effort to continually improve devotees' experience of Amma's website, we now offer online sponsorship of US Homas and the Guru Purnima Sri Pada Puja. Sponsorship of these sacred Vedic ceremonies represents a very special opportunity to support Amma's mission while also benefiting oneself as well as the entire Earth. Homas and pujas help to spread powerful vibrations of peace and healing that travel throughout the Earth's atmosphere. By purifying the atmosphere on a subtle level, the seeds of aggression, violence and misery can be burned at their very root, in time leading to more peaceful and gentle societies.
In addition, sponsors of these ceremonies are included in the sankalpa, a special practice which channels the energy of the homa or puja directly to the sponsor, through the power of sacred Sanskrit bijaksharas. Please click here to learn more about this year's homa prasadam items, or here to sponsor online. Prasadam items for Guru Purnima can be viewed here, or you may sponsor online here. Soon, we will also feature online sponsorship for India ceremonies, like Navaratri or Sivaratri.
Now It's Even Easier to Support Amma's Mission of Charity and Peace
Many have been inspired by Amma's mission of bringing progress and hope to Penusila Kshetram, an impoverished region in rural Andhra Pradesh. Her free hospital has transformed the lives of thousands of people suffering from various ailments, and her free school has given hope to more than 200 children who otherwise would be consigned to a life of child labor.
We now offer an online donation option for those who would like to contribute to Amma's important mission of removing suffering and providing peace and spiritual upliftment to the thousands who come to see her every year.
Whether you choose to make a donation, purchase items from the online store, or sponsor a homa, you can help to support Amma's mission of peace, charity and healing. Working together, we can all make a contribution to the noble cause of viswa shanti and viswa kalyanam - universal peace and happiness.
Jai Karunamayi!
Om Shantih Shantih Shantihi
May All Be Peaceful
Lokah Samastah Sukhino Bhavantu
May All Be Happy